Most dental offices are very aware of how many new patients
they acquire each month BUT most dental offices do not know how many patients
they LOSE each month. When doing consulting for many dental offices I often
found that offices with good new patient acquisition numbers often had a NET
NEGATIVE patient flow!
Can you imagine paying large number of dollars in marketing
to acquire new patients only to be losing patient base size each month? It
happens all the time and the offices are blissfully unaware basking in the high
number of new patient data – not realizing that they are actually shrinking in
size.
The least expensive patient to acquire is the ones you
already have. Let me say that another way – the most important part of the
growth plan for your practice must be to keep your current patient base
satisfied and STAYING with you.
Keeping patients happy is inexpensive and the easiest to
accomplish practice growth thing you can do for your office. I know offices
that spend over $10,000 a month on new patient marketing and don’t spend $1 or
one minute on maintaining their current patients – a bad strategy and bad math.
A focus on current customer satisfaction is the key and most
important step in growing and maintaining your practice size. Read other
articles on this and other websites about customer satisfaction ideas and start
implementing right away.
Dr. Corey GoldPresident - Advanced Continuing Education Systems
No comments:
Post a Comment