One of the biggest mistakes made by dental CEOs is that they tend to micromanage their office staffs. They believe to be in control of their practice that they must be part of every aspect of their practice at all times. They want to make all of the decisions on every aspect of their practice. Not only is this management style counterproductive but it is also exhausting.
The best management style on every level is to hire talented people, share with them what you want them to do and then let them do it!
In no way am I saying that you are not going to be coaching your staff as they need guidance or corrections but you must empower your staff to make decisions within the scope of their job description. Talented and mature staff want to know what you expect of them and then to be trusted to do their job.
Avoid the common management mistake of only correcting your staff when they make errors – while this is important – you must also look to praise your staff for doing what you entrusted them to do. Praise goes further than criticism.
The most effective management style is to create an office of talented and responsible staff members who manage their areas of responsibility. Great staffs are full of members that respect each other and encourage each other to do their very best.
You are free to concentrate on your patient’s dental care when you know that your staff is professionally handling the other aspects of the office’s needs. Also, as the CEO of your practice, you are free to pick aspects that you want to control as your assigned areas. I liked to keep marketing, internet presence and continuing education as my areas of responsibility (aside from being in charge of the dental care).
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