Did you just go through a period of personal reflection that included setting new goals for your practice? It is very common for people at this time of year to try to determine what would make them happy and also accomplish their financial goals as well.
It is very common that people find themselves at odds when their personal goals and business goals are conflicting. Most people set goals to be better husbands/wives, to be more involved parents, to become healthier, to get in shape, to be more involved in the church and community – these worthwhile goals require additional time – LOTS of additional time. To accomplish the new business goals also take the allocation of additional time – this is where the conflict arises.
It most cases it is not possible for us to simply fix all our problems with allocating more hours – because we don’t have endless hours to allocate. We have to make carful, thought out decisions of where to spend our hours.
While I love building big and productive offices, I also believe in building healthy families and healthy people. I cannot imagine too many scenarios where a more profitable practice is a better goal than being a more involved parent. Be careful what you choose as your metrics for success – don’t let money be your only or most important measuring stick.
Dr. Corey Gold
President – Advanced Continuing Education Systems
www.aces4ce.com
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