We are an internet crazy, iPad loving nation and that trend
will not be reversing.
Knowing the internet is the place you need to be seen, the
question you need to ask is, “how easy is it for LOCAL area people to find me
on the internet”?
When someone types ‘dental office my city name’ into their
Google or Bing search engine – do you pop up near the top? Is your dental
office on the first page for your city search? If not – YOU LOSE!
Although the internet is worldwide, you are really only
working on marketing to the area local to your office. You need to focus your
marketing of your website to target the people who are looking for your
services.
It is NOT expensive to tune your website to draw viewers
from local area, both in organic (free) traffic and in paid traffic (Google AdWords
& Bing/Microsoft Search). Paid traffic is very inexpensive because you will
be targeting a very small demographic area.
In future posts – we will talk about how to accomplish these
vital marketing steps. You MUST be near the top in web search for your area –
any less is a huge financial loss for your office.
Dr. Corey Gold
President – Advanced Continuing Education Systems
www.aces4ce.com
Great post! We work hard to make sure our Raleigh dentist office is found on Google and local searches. I look forward to your future steps so that I can compare what I do now, to the steps you find necessary to take!
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