The easiest and cheapest business building strategy you can
ever employ is to build strong relationships with your patients. Not only do
patients who like you tend to stay in your practice but they also tend to be
your best sources of referrals.
I have never met a patient who did not LOVE to talk about
their children (I love to talk about mine). I know that we are all busy,
running behind schedule and going a million directions at a time during the day
but nothing will help develop rapport with your patients than to ask them how
their children are doing.
Better yet – ask them about their children by name and know
a little bit about each one. Like, “How is Michael doing in soccer this year?”
or “Did Mary take her SAT yet – I know this is her junior year.” Have a place
on your chart that you can easily see that lists our all the family members
names, ages and important aspects of their lives. Review this area before
seeing the patient each visit.
Your patients will appreciate that you have taken the time
to get to know a little bit about them and you will feel more connected to your
patients. If you are not doing this now – start today.
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