When waste last time you sat in one of your dental chairs and looked up?
Do you know what your patients are seeing when they sit in your chair? Are they seeing dirty looking lights? A they seeing discolored ceiling tiles? Are they looking at a blank wall or crooked cabinet?
I was recently in a dental chair and spent an hour looking at a light fixture that looked dirty. The fixture was not dirty - the light was just streaky from the disinfectant sprayed on it and then quickly wiped down. From my angle it looked filthy. I knew better - your patients won't.
If your cabinets are old and need repair - get them fixed, painted, etc. it the ceiling tiles don't match or are dirty - get them replaced. These are quick and inexpensive fixes that will really pay dividends.
Think if you went into a restaurant and the table appeared dirty, the ceiling looked rain damaged and the tables wobbled - you would never go back. People are nervous about going to the dental office already, don't give them a reason to question your office.
Do yourself a favor, sit in all your dental chairs, recline the unit and look at what you see. Fix everything that your patients might perceive to be dirty, tacky, broken or problematic. These fixes are not expensive and will give your patients more confidence in your office.
Dr. Corey Gold
President - Advanced Continuing Education Systems
www.aces4ce.com
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