Welcome to the Dentist's Office

Welcome to the Dental Office blog. On this site we will share information on how we conquer the real-world challenges that we each face in our pursuit of running high-quality, successful, profitable and harmonious dental offices.

The Dental Blog invites you to share your knowledge, successes, failures and crazy stories with fellow dental professionals. Sharing our combined knowledge, we can each create our own unique dream practices.

Thursday, March 23, 2017

Paid Search for Your Dental Office Website

Have you ever wondered why there are specific websites recommended on the top and side of the Google and Bing searches?

The answer is that those businesses pay to be shown when you make a specific search. Every time a person clicks on one of these recommended links, the advertiser pays a fee for that traffic.

Dental offices can use Google (AdWords) and Bing paid search to make sure that their office websites are being seen whenever someone types in a specific set of search terms. You can pay for very specific searches. For example if your office was in the city of Anaheim, California the you could pay for the specific search terms such as: Anaheim Dentist, Dentist Anaheim, dental office Anaheim, etc… Your website would only be recommended when those specific terms were entered into the Google search box and you only pay when someone clicks on your specific ad – this is highly target advertising – you are only getting viewers for people looking for your office.

You want your search terms to be very specific. If you were just to ask Google to send you traffic for the search term Dentist then you might get 100,000 viewers to your website but 99.9% would be from over 100 miles away from your office and not legitimate potential customers. You would also have to pay for 100,000 clicks on your ad to Google which would be a ton of money. You must be specific – you want to pay for targeted viewers.

Setting up your Google and Bing advertising is very simple but learning how to use the marketing features takes some time. You shouldn’t just set your marketing up once and never return. You should go back on a very regular basis and adjust your bids and make other adjustments to your online paid marketing campaigns.

You might be best off to pay your website designer to help you set up your marketing if they also offer that service. It will cut down on your learning curve.

Dr. Corey Gold
President – Advanced Continuing Education Systems

Tuesday, March 7, 2017

Dental Website SEO

You have built your beautiful and functional dental office website but it will do you no good if no one ever sees it!

Step one is building a great website then step two is setting it up so when your patients type in that they are looking for a local dentist in your community that your website pops up at the top of the search list. This is called SEO or Search Engine Optimization.

I would suggest hiring a local SEO company to help you with this task. They will check to see how Google, Bing, Yahoo and other search engines actually read your website. They will also make adjustments to help the search engines properly find you.

Your website should be optimized for a specific kind of traffic – local traffic. Your website SEO should be tuned to draw traffic from people looking for dentist in the cities near your office. Your SEO company will be inserting key words and targeted webpages that draw the search engine’s attention for searches that match those of your most likely patients.

SEO sounds straight forward but it is a bit of an art form. You will be working with a local SEO company for a bit of time and adjusting your site content to maximize the potential local viewers over time.

Getting SEO maximized for your website is a huge move forward in marketing your website.

Dr. Corey Gold
President – Advanced Continuing Education Systems