Step one is building a great website then step two is setting it up so when your patients type in that they are looking for a local dentist in your community that your website pops up at the top of the search list. This is called SEO or Search Engine Optimization.
I would suggest hiring a local SEO company to help you with this task. They will check to see how Google, Bing, Yahoo and other search engines actually read your website. They will also make adjustments to help the search engines properly find you.
Your website should be optimized for a specific kind of traffic – local traffic. Your website SEO should be tuned to draw traffic from people looking for dentist in the cities near your office. Your SEO company will be inserting key words and targeted webpages that draw the search engine’s attention for searches that match those of your most likely patients.
SEO sounds straight forward but it is a bit of an art form. You will be working with a local SEO company for a bit of time and adjusting your site content to maximize the potential local viewers over time.
Getting SEO maximized for your website is a huge move forward in marketing your website.
Dr. Corey Gold
President – Advanced Continuing Education Systems