Welcome to the Dentist's Office

Welcome to the Dental Office blog. On this site we will share information on how we conquer the real-world challenges that we each face in our pursuit of running high-quality, successful, profitable and harmonious dental offices.

The Dental Blog invites you to share your knowledge, successes, failures and crazy stories with fellow dental professionals. Sharing our combined knowledge, we can each create our own unique dream practices.

Monday, January 9, 2017

Keep Politics OUT of your Office!


Keep Politics OUT of your Office!

The best advice I can give you on talking about politics in your office is DON’T!

This rule applies to all the members of the dental office including the dentist (owner).

You will often offend individuals who have different political leanings and make them feel uncomfortable in your office. Uncomfortable people = ex-customers.

You will often offend other staff members who disagree with your opinions. Many times, the offended staff member will not mention to you they are uncomfortable with your voicing your political beliefs and will just quietly be agitated at you. This agitation will lead to disharmony in the office and often acts of passive aggressive behaviors.

Even when you think the patient or the staff member you are speaking to agree with your political beliefs, your conversation may be overheard by others who are near you.

The bottom line is that making customers and staff feel uncomfortable is a bad idea. Have strong political opinions but keep them OUT of the office!

Dr. Corey Gold
President – Advanced Continuing Education Systems

www.aces4ce.com

Monday, December 19, 2016

Spark Plug Employees

Every once in a while I interview a person for a dental job and that person has a BIG personality. They are happy, smile, make jokes and generally are vibrating at a higher rate than the typical person. I almost always hire this kind of person on the spot.

I love to have employees that are simply fired up and give off positive energy – that smile and laugh and make the entire office more fun – more fun for the staff and more fun for the patients. I can teach an RDA to become better at some of the technical aspects of their job but rarely can I teach a highly skilled person to have a bigger personality.

I look back upon my many decade career and can point to the years where I had spark plug employees as some of the most fun and highly productive segments of my career. I know some offices that try to shy away from hiring employees with big personalities and tend to hire more vanilla/quite types. I say – GO BIG! Hire people that have personalities and like to chat with the patients. Yes – the person has to be mature and know the bounds of professional conversation – just set ground rules

I have been blessed with having a good number of spark plug employees over the years. I want to surround myself with employees that are fired up, alive and happy. I want that energy permeating my practice.

Dr. Corey Gold
President – Advanced Continuing Education Systems
www.aces4ce.com

Monday, December 5, 2016

School Fairs and Local Events

I LOVE doing school fairs, city events and participating in all the local happenings in my community. We buy booths, hand out tooth brushes, healthy candy and all kinds of fun things that people actually like. We educate, we participate we are part of our community.

I know a lot of offices that don’t participate in these types of community events because they do not see a direct path to a revenue source. They do not see where the short term ROI on investment is going to come from.

Yes – events cost money. You spend to sponsor the booth, you hand out free items and you might even need to pay your staff for their participation. All this takes time, money and planning. If you are looking for a short term boost in revenue this would not be your promotional vehicle. These community participations are about LONG TERM office building. You are making an investment into the community and building your reputation as a member of the greater community.

My office was always known for doing all the elementary school hygiene instruction courses and giving out goodies – the local principles would know they could count on our office to be a willing participant. We could be counted to participate in every street fair, park event, local race, just about any event that had booths or needed volunteers. We were physically a present member of our community.

Over time, we became known as the ‘dental office’ of our community. People thought of US first because we were a friend to them over the years. So my advice, you can’t participate enough in your community events – do them all. They are fun and over time you will become the dentist of your community – that is amazing long-term ROI.
Dr. Corey Gold
President - Advanced Continuing Education Systems

Thursday, August 4, 2016

Take CPR and Emergency Response Courses as a Team


One of the best ways to build a friendly, professional and competent team is to build trust within the group. Trust and respect within the group is a key element of building a dental team that will work well together over a long stretch of time.

A key to building team spirit and a tight bond is doing things outside the office a group. Learning proper CPR technique and how to handle medical emergencies as a team is an important safety component for your practice as well as a requirement for licensure in most states. Use this opportunity to grow your team unity.

CPR and hands-on medical emergency response courses give an opportunity for each team member to learn the same materials and to each assume an important role within the team unit in the case of a crisis.

I believe that these type courses should be attended as a team in a classroom setting (not via correspondence course) and the team should practice as a unit. It is fun to go through the materials together, to laugh at each other and to master the material together. Taking the material separately or online does not provide for this important interaction.

On a safety note, it is important that one team member be responsible for checking the emergency response equipment on a regular schedule and report back to the team the condition of the materials and remind everyone where the equipment is stored. All materials should be up-to-date.

One last thought – Some offices pay for their team’s continuing education and others do not, regardless of your office policy on paying for dental continuing education, I would suggest that the office pay for the CPR and emergency response course fees.
Dr. Corey Gold
President - Advanced Continuing Education Systems
The largest provider of Live, Dental Continuing Education Webcasts in the world
www.aces4ce.com

Thursday, July 28, 2016

Looking for New Patients - Door-to-Door

When I first started my own private practice, I was short on two important things: cash & patients. I knew I had to do networking to help develop relationships in the community but that was going to be a long-term project. In the short-term I needed to do some form of advertising to get patients in the door.

Short on money, I used the one resource I had plenty of – time. I decided to print a free check-up and X-ray coupon and walk door to door in the area near my office. My marketing plan was not to just leave the flyer on the door but rather to knock on the door and personally deliver each flyer to the occupant.

Every day after work I would walk for about an hour and knock on doors. I would tell the people that I was a new dentist in the community and if they did not currently have a dentist that I would be happy to give them a free exam and X-rays for their entire family.

I figured I could knock on lots of doors each day but I found that I wound up talking to a lot of the people and only got a couple of dozen out each day. I had moms & dads ask me all kinds of questions and about dentistry for their kids. I had seniors ask about dentures and implants. I got all kind of questions. I started to hand out tooth brushes (with my name and office number on them) at the houses I visited.

The door-to-door marketing was working great and I was getting a lot of new patients. I even had a few dentists call me and ask me to stop soliciting their patients. I politely told them what I was saying as I went to each door and that I was truly not trying to take patients away from other dentists rather reach the 50% of people who did not have dentists. I also pointed out that other dentist flyers and other advertising went to my patient’s homes and that they did not seem to be bothered by that. I was marketing my practice – they were free to walk the streets too.

Although no other marketing project ever brought me more solid, long-standing patients than my walking campaign, I only did it that one year. Although many years have passed since my street-walking marketing campaign – the marketing would still work today. People WANT TO KNOW their dentist and people love to ask questions. If you are short on patients you might want to consider going door-to-door looking for them.

Dr. Corey Gold
President – Advanced Continuing Education Systems
www.aces4ce.com