Welcome to the Dentist's Office

Welcome to the Dental Office blog. On this site we will share information on how we conquer the real-world challenges that we each face in our pursuit of running high-quality, successful, profitable and harmonious dental offices.

The Dental Blog invites you to share your knowledge, successes, failures and crazy stories with fellow dental professionals. Sharing our combined knowledge, we can each create our own unique dream practices.

Wednesday, July 13, 2016

Praise in Public

If you want to develop a loyal, respectful  and compitent staff, make sure that you take time to praise their accomplishments publically. Just as important, make sure that when you need to speak to a staff member about correcting behaviors or mistakes – that you do this discretely and privately.

As dentists and CEOs of our businesses, we are all very busy. We often just expect our staff to do things right. We don’t stop to think about praising them for correctly “doing their job”. We only notice our staffs when they make mistakes or act out of step with our practice philosophy.

Try to catch your staff doing things right and publicly praising them for doing their job as you expect. Your staff will feel very positive about being praised in front of patients and other staff members. It might feel foreign to praise people for simply doing things as expected but it will start to feel good to do. Your staff will love you for noticing them and for telling others that they are good at what they do.

On the other hand, try with all your might not to criticize your staff in front of patients and other staff members. Keep your cool when things go wrong and make note to talk to the staff member privately later about the mistake or issue that needs to be corrected. Never talk down to your staff, never make your staff feel incompetent – rather reinforce that you like them as a person and just want to work on one area of their performance to help bring it up to the expected level.

After advising a staff member on how to correct an area of problem, look for reason to praise them in their performance in the next few days. Especially look to see if they are working to improve the area you spoke to them about. Make sure you mention you notice the improvement and appreciate the effort.

Staff members are people with feelings. We all want to feel we are doing a good job and appreciated. We all want to avoid being publically embarrassed. As dentist/CEO it is up to you to set the tone for your practice. Look for things your staff are doing right and let them know you notice and appreciate their competence and professionalism.
Dr. Corey Gold
President  - Advanced Continuing Education Systems
www.aces4ce.com


Monday, June 20, 2016

Can Google Find Your Office?

Where do you look for items you want to purchase or services you need? Well, the answer for most people is that they look on the internet!

We are an internet crazy, iPad loving nation and that trend will not be reversing.

Knowing the internet is the place you need to be seen, the question you need to ask is, “how easy is it for LOCAL area people to find me on the internet”?

When someone types ‘dental office my city name’ into their Google or Bing search engine – do you pop up near the top? Is your dental office on the first page for your city search? If not – YOU LOSE!

Although the internet is worldwide, you are really only working on marketing to the area local to your office. You need to focus your marketing of your website to target the people who are looking for your services.

It is NOT expensive to tune your website to draw viewers from local area, both in organic (free) traffic and in paid traffic (Google AdWords& Bing/Microsoft Search). Paid traffic is very inexpensive because you will be targeting a very small demographic area.

In future posts – we will talk about how to accomplish these vital marketing steps. You MUST be near the top in web search for your area – any less is a huge financial loss for your office.

Dr. Corey Gold
President – Advanced Continuing Education Systems
www.aces4ce.com

Thursday, June 9, 2016

Retention is the KEY!

Most dentists, when pressed, can tell you how many new patients their practices attract each month. In fact, many dentists judge the success of their marketing efforts by this number.

While it is terrific to attract new families to our offices, the success of your practice is even more dependent on the number of patients you retain each month. Most offices do not keep track of the number of patients they lose each month. It is more fun to watch the inflow than to score the outflow.

I know offices that spend a great deal of money on marketing for new patients and spend no time or money on retaining the patients they already have. I have found that a lot of practices that attract a large number of new patients are actually operating at a net monthly loss of patients – they lose more than they attract. In fact – they are paying good money to have fewer patients each month.

The most effective, fun and natural form of practice marketing is patient retention. Quality patient follow up and appreciation can not only help you retain the patients you have but your current patients are your best and least expensive source for getting new patients. YES – the best way to get new patients is to keep your current patients happy.

In future posts we will discuss effective patient follow up and appreciation strategies that your practice can incorporate into your regular operating procedures. Good patient retention is an entire staff process that does not happen by accident – it is a carefully executed plan. Your entire staff should understand your patient retention plan and know their responsibilities in this critical business activity.

If you want to improve the number of patients your office sees each year, start with closing your back door first. Patient retention is the least expensive and simplest form of practice building you can do.

Dr. Corey Gold
President - Advanced Continuing Education Systems
www.aces4ce.com

Wednesday, May 25, 2016

Leading by Deligating


One of the biggest mistakes made by dental CEOs is that they tend to micromanage their office staffs. They believe to be in control of their practice that they must be part of every aspect of their practice at all times. They want to make all of the decisions on every aspect of their practice. Not only is this management style counterproductive but it is also exhausting.

The best management style on every level is to hire talented people, share with them what you want them to do and then let them do it!

In no way am I saying that you are not going to be coaching your staff as they need guidance or corrections but you must empower your staff to make decisions within the scope of their job description. Talented and mature staff want to know what you expect of them and then to be trusted to do their job.

Avoid the common management mistake of only correcting your staff when they make errors – while this is important – you must also look to praise your staff for doing what you entrusted them to do. Praise goes further than criticism.

The most effective management style is to create an office of talented and responsible staff members who manage their areas of responsibility. Great staffs are full of members that respect each other and encourage each other to do their very best.

You are free to concentrate on your patient’s dental care when you know that your staff is professionally handling the other aspects of the office’s needs. Also, as the CEO of your practice, you are free to pick aspects that you want to control as your assigned areas. I liked to keep marketing, internet presence and continuing education as my areas of responsibility (aside from being in charge of the dental care).

Dr. Corey Gold
President - Advanced Continuing Education Systems

www.aces4ce.com

Wednesday, May 11, 2016

"I don't feel well"


What do you when a staff member says they don’t feel well? My short answer is send them home with pay.
You have to have trust in your staff. If you do trust your staff, then if they say they don’t feel well – then they don’t feel well. Simple as that – you trust your staff.

If you doubt the sincerity of your staff when they tell you they are sick then you need to really consider your feelings about that member all together. Why do you doubt them? Have they given you other reasons to doubt their honesty and commitment to the dental team?

If you trust your staff then send them home when they say they don’t feel well. If you don’t trust your staff, then you need to really evaluate that person as a long-term member of your office staff.

Dr. Corey Gold
President – Advanced Continuing Education Systems
www.aces4ce.com