Welcome to the Dentist's Office

Welcome to the Dental Office blog. On this site we will share information on how we conquer the real-world challenges that we each face in our pursuit of running high-quality, successful, profitable and harmonious dental offices.

The Dental Blog invites you to share your knowledge, successes, failures and crazy stories with fellow dental professionals. Sharing our combined knowledge, we can each create our own unique dream practices.

Monday, August 21, 2017

Who is in Charge of YOUR Practice?

The dentist as a CEO is a strange arrangement. As dentist you are often the boss and co-worker at the same time. This places many dentists in the role of wanting to be a liked co-worker more than wanting to be an effective CEO.

If the dentist CEO worries too much about being liked by the staff then they cannot effectively run the office as they truly wish. They are always afraid of making changes that the staff won’t like and are worried about losing their popularity with the team. They are also worried about the staff making their day more difficult or giving them the cold-shoulder treatment.

I am NOT suggesting that the dentist CEO act as an authoritarian and not take into account the effects of change on the staff members but I am saying that ultimately the dentist CEO must make business decisions that let them reach their business goals. As the dentist CEO, you are responsible for setting the business strategy for your business.

Most dentist CEOs are sole practitioners, they have spent considerable time and money to go to school, purchase and build a practice. The success of this practice directly influences the financial future of their family. Being a wise CEO and looking at the long term success of the dental business is absolutely necessary.

Although it may be difficult, as dentist CEO you must be willing to make strategic business decisions that you know are good for the long term health of your business, even if they are not popular. Your dental staff depends upon your business to be successful for their employment, they will either get on board your decisions or in unusual cases – they will have to leave your practice.

Being CEO is a big responsibility. A lot of people depend upon your decisions – your family, staff, and others. You cannot delegate the success of your practice to staff. You should ask for input, access the pros and cons of change and then decide how best to proceed for the long term success of your business. Don’t be afraid to build the practice you desire – be bold – chase your vision – make your dental office one you are truly proud of. Charge!

Dr. Corey Gold
President – Advance Continuing Education Systems
www.aces4ce.com

Tuesday, August 8, 2017

Get Excited!

As the leader of your office, you set the tone. If you are not excited about your mission and goals, why should anyone else be. If you are fired up and excited abut making each day and case great then your staff will follow your lead.

Come in with energy and passion each day. Ask your staff to be their best. Try to do your best work each patient.

I see so many offices that appear to be zombie land. Everyone is just going through the motions. Ground Hog Day offices that aren't passionate about their work.

I would want to be treated by a doctor and staff that are highly motivated to do their best work. I would refer patients to an office that I thought was devoted to their craft.

Patients are more likely to accept your treatment plan when they believe you are really giving it your best.

You owe it to yourself, staff and patients to lead with your enthusiasm, energy and passion.

Dr. Corey Gold
President - Advanced Continuing Education Systems
www.aces4ce.com

Tuesday, July 25, 2017

"I don't feel well"


What do you when a staff member says they don’t feel well? My short answer is send them home with pay.
You have to have trust in your staff. If you do trust your staff, then if they say they don’t feel well – then they don’t feel well. Simple as that – you trust your staff.

If you doubt the sincerity of your staff when they tell you they are sick then you need to really consider your feelings about that member all together. Why do you doubt them? Have they given you other reasons to doubt their honesty and commitment to the dental team?

If you trust your staff then send them home when they say they don’t feel well. If you don’t trust your staff, then you need to really evaluate that person as a long-term member of your office staff.

Dr. Corey Gold

President – Advanced Continuing Education Systems


Tuesday, July 11, 2017

Can Google Find Your Office?

Where do you look for items you want to purchase or services you need? Well, the answer for most people is that they look on the internet!

We are an internet crazy, iPad loving nation and that trend will not be reversing.

Knowing the internet is the place you need to be seen, the question you need to ask is, “how easy is it for LOCAL area people to find me on the internet”?

When someone types ‘dental office my city name’ into their Google or Bing search engine – do you pop up near the top? Is your dental office on the first page for your city search? If not – YOU LOSE!

Although the internet is worldwide, you are really only working on marketing to the area local to your office. You need to focus your marketing of your website to target the people who are looking for your services.

It is NOT expensive to tune your website to draw viewers from local area, both in organic (free) traffic and in paid traffic (Google AdWords& Bing/Microsoft Search). Paid traffic is very inexpensive because you will be targeting a very small demographic area.

In future posts – we will talk about how to accomplish these vital marketing steps. You MUST be near the top in web search for your area – any less is a huge financial loss for your office.

Dr. Corey Gold
President – Advanced Continuing Education Systems

Thursday, June 29, 2017

Retention is the KEY!

Most dentists, when pressed, can tell you how many new patients their practices attract each month. In fact, many dentists judge the success of their marketing efforts by this number.

While it is terrific to attract new families to our offices, the success of your practice is even more dependent on the number of patients you retain each month. Most offices do not keep track of the number of patients they lose each month. It is more fun to watch the inflow than to score the outflow.

I know offices that spend a great deal of money on marketing for new patients and spend no time or money on retaining the patients they already have. I have found that a lot of practices that attract a large number of new patients are actually operating at a net monthly loss of patients – they lose more than they attract. In fact – they are paying good money to have fewer patients each month.

The most effective, fun and natural form of practice marketing is patient retention. Quality patient follow up and appreciation can not only help you retain the patients you have but your current patients are your best and least expensive source for getting new patients. YES – the best way to get new patients is to keep your current patients happy.

In future posts we will discuss effective patient follow up and appreciation strategies that your practice can incorporate into your regular operating procedures. Good patient retention is an entire staff process that does not happen by accident – it is a carefully executed plan. Your entire staff should understand your patient retention plan and know their responsibilities in this critical business activity.

If you want to improve the number of patients your office sees each year, start with closing your back door first. Patient retention is the least expensive and simplest form of practice building you can do.

Dr. Corey Gold
President - Advanced Continuing Education Systems
www.aces4ce.com