Welcome to the Dentist's Office

Welcome to the Dental Office blog. On this site we will share information on how we conquer the real-world challenges that we each face in our pursuit of running high-quality, successful, profitable and harmonious dental offices.

The Dental Blog invites you to share your knowledge, successes, failures and crazy stories with fellow dental professionals. Sharing our combined knowledge, we can each create our own unique dream practices.

Wednesday, February 15, 2012

Is Your Office Google Friendly?

Where do you look for items you want to purchase or services you need? Well, the answer for most people is that they look on the internet!

We are an internet crazy, iPad loving nation and that trend will not be reversing.

Knowing the internet is the place you need to be seen, the question you need to ask is, “how easy is it for LOCAL area people to find me on the internet”?

When someone types ‘dental office my city name’ into their Google or Bing search engine – do you pop up near the top? Is your dental office on the first page for your city search? If not – YOU LOSE!

Although the internet is worldwide, you are really only working on marketing to the area local to your office. You need to focus your marketing of your website to target the people who are looking for your services.

It is NOT expensive to tune your website to draw viewers from local area, both in organic (free) traffic and in paid traffic (Google AdWords & Bing/Microsoft Search). Paid traffic is very inexpensive because you will be targeting a very small demographic area.

In future posts – we will talk about how to accomplish these vital marketing steps. You MUST be near the top in web search for your area – any less is a huge financial loss for your office.

Dr. Corey Gold
President – Advanced Continuing Education Systems

Monday, February 6, 2012

Do You Treat Your Team Member’s Evenly?

Dentists are only people. It is hard for us not to have staff members that we enjoy more or who we favor.  Sometimes we will be more forgiving of certain staff member’s errors than others or get angrier at the transgressions of another.

Very few things can bring more disharmony to a dental team than for the dentist to treat the members with varying degrees of accountability, discipline or attention. No matter how difficult, the dentist CEO must be viewed by the staff as being even handed and fair to every staff member.

Favoring one team member only makes life more difficult for that individual as the other team members resent them. Uneven compliments or attention makes team members not want to give their best as it will not be fairly recognized. No one wins when the playing field is uneven.
Dr. Corey Gold
President - Advenced Continuing Education Systems