We are an internet crazy, iPad loving nation and that trend will not be reversing.
Knowing the internet is the place you need to be seen, the question you need to ask is, “how easy is it for LOCAL area people to find me on the internet”?
When someone types ‘dental office my city name’ into their Google or Bing search engine – do you pop up near the top? Is your dental office on the first page for your city search? If not – YOU LOSE!
Although the internet is worldwide, you are really only working on marketing to the area local to your office. You need to focus your marketing of your website to target the people who are looking for your services.
It is NOT expensive to tune your website to draw viewers from local area, both in organic (free) traffic and in paid traffic (Google AdWords & Bing/Microsoft Search). Paid traffic is very inexpensive because you will be targeting a very small demographic area.
In future posts – we will talk about how to accomplish these vital marketing steps. You MUST be near the top in web search for your area – any less is a huge financial loss for your office.
Dr. Corey Gold
President – Advanced Continuing Education Systems