The easiest and cheapest business building strategy you can ever employ is to build strong relationships with your patients. Not only do patients who like you tend to stay in your practice but they also tend to be your best sources of referrals.
I have never met a patient who did not LOVE to talk about their children (I love to talk about mine). I know that we are all busy, running behind schedule and going a million directions at a time during the day but nothing will help develop rapport with your patients than to ask them how their children are doing.
Better yet – ask them about their children by name and know a little bit about each one. Like, “How is Michael doing in soccer this year?” or “Did Mary take her SAT yet – I know this is her junior year.” Have a place on your chart that you can easily see that lists our all the family members names, ages and important aspects of their lives. Review this area before seeing the patient each visit.
Your patients will appreciate that you have taken the time to get to know a little bit about them and you will feel more connected to your patients. If you are not doing this now – start today.
Dr. Corey Gold
President - Advanced Continuing Education Systems