First let me start by saying that I do not make or sell dental websites. Why am I saying this upfront, because I am about to sound like a dental website sales person. If your practice does not have a website, then you are INVISIBLE to the majority of people who are looking for you.
The days of the Yellow Pages is long over – I am not saying not to be in your local book but rather it is only 1/10th as valuable to you as your practice website (and I am being kind to the local directory guide).
Everyone has computers, iPads, tablets and phones connected to the internet today and people believe that anything they want to find information about should be available to them within seconds online.
Not only should your practice have a website – it should have a quality website. If I was to look for a dentist and find a cheesy or sloppy website, I would move on to the next website option immediately. I would also leave any dental website that had outdated information, multiple typographical errors or non-functional links.
Your website is the face of your dental office and you should spend some time and thought on how you want the world to see you. I would hire a professional website developer who has done dental offices in the past and understands the key areas your patients will want to explore on your website.
Smart offices make sure that their phone number, office hours and location are easy to find.
We will talk about elements of a great local area dental office website in other articles. Also – making sure your website is one of the first ones that people see when they look for a dentist in their area is just as important as having a great website. Having a great website that no one ever sees is no good either. We will talk about how local area website SEO (search engine optimization) in future articles. Bottom line –the #1 area you should be putting energy into to increase new patient business is your website!
Dr. Corey Gold
President – Advanced Continuing Education Systems