I have been asked to observe many offices and make recommendations on ways that the office could be more productive and to increase the flow of new patients into the office. I would assume that the dentist inviting me into their practice would be on their best behavior when I was observing. Maybe they were?
What I have observed all too often are dentists who are very negative. They are unhappy and seem to be on edge. As the leader of the practice, the dentist sets the tone for the entire office, if the dentist is negative and down – the staff will follow. No one wants to go to a dental office that is down and no one wants to recommend that office as well.
Sometimes the number one recommendation I make for dentist in the coaching session is simply to smile, laugh and chat with people more. Just have a good time – enjoy the staff – enjoy the patients – enjoy the work! Be an attractive force within the office. Catch people doing things right and compliment people more. Compliment your staff in front of patients and compliment your patients as well.
I have seen dentist office increase sales by over 30% in a few months by doing nothing more than actively focusing on being happy, giving compliments and taking a sincere interest in their staff and patients. Sometimes we have just been doing dentistry for so long that we just forget to enjoy each day and the people we spend our day with. Just actively working on being a positive person and giving off happy energy will improve your practice.
You patients rarely know the quality of your work but they do know the experience of being in your practice. Patients will return to your office and refer you to others when they feel that they are in a positive office and the dentist takes an active interest in them as a person. Sometimes simply being nice pays off.
Dr. Corey Gold
President – Advanced Continuing Education Systems
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