The most important thing I learned was to not pre-judge patients and to present the very best care option to every patient. I know a lot of dental offices that pre-judge what they think a patient will be able to afford or desire and then present treatment options to fit that perception. I know that I would be angry if I had a bad knee and I went to an orthopedic surgeon and he pre-judged what treatment option I might pick and only presented that option. I would want to hear the option with the most opportunity to make me well.
I often say, “if you were my mother, this is what I would be doing” – and then I proceed to present the very best option to the patient (the one that I would do for my mom). It is okay for patients to ask about less costly or less invasive treatment options – I am happy to give my patients all their options. The most important thing is that they have been told by me what the best treatment option is and why it offers them the best long-term outcome.
I understand that dentistry can be expensive but that is no excuse for us not offering the very best treatment plan to each of our patients. Present the dental plan that you would want presented to you – then let our patients decide if they want to move forward with the ideal treatment plan or to ask for alternative plans. Don’t pre-judge your patients. Let them decide for themselves.
Dr. Corey Gold
President – Advanced Continuing Education Systems
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