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Welcome to the Dental Office blog. On this site we will share information on how we conquer the real-world challenges that we each face in our pursuit of running high-quality, successful, profitable and harmonious dental offices.

The Dental Blog invites you to share your knowledge, successes, failures and crazy stories with fellow dental professionals. Sharing our combined knowledge, we can each create our own unique dream practices.

Tuesday, May 20, 2014

Paid Search for Your Dental Office

Have you ever wondered why there are specific websites recommended on the top and side of the Google and Bing searches?

The answer is that those businesses pay to be shown when you make a specific search. Every time a person clicks on one of these recommended links, the advertiser pays a fee for that traffic.

Dental offices can use Google (AdWords) and Bing paid search to make sure that their office websites are being seen whenever someone types in a specific set of search terms. You can pay for very specific searches. For example if your office was in the city of Anaheim, California the you could pay for the specific search terms such as: Anaheim Dentist, Dentist Anaheim, dental office Anaheim, etc… Your website would only be recommended when those specific terms were entered into the Google search box and you only pay when someone clicks on your specific ad – this is highly target advertising – you are only getting viewers for people looking for your office.

You want your search terms to be very specific. If you were just to ask Google to send you traffic for the search term Dentist then you might get 100,000 viewers to your website but 99.9% would be from over 100 miles away from your office and not legitimate potential customers. You would also have to pay for 100,000 clicks on your ad to Google which would be a ton of money. You must be specific – you want to pay for targeted viewers.

Setting up your Google and Bing advertising is very simple but learning how to use the marketing features takes some time. You shouldn’t just set your marketing up once and never return. You should go back on a very regular basis and adjust your bids and make other adjustments to your online paid marketing campaigns.

You might be best off to pay your website designer to help you set up your marketing if they also offer that service. It will cut down on your learning curve.

Dr. Corey Gold
President – Advanced Continuing Education Systems
www.aces4ce.com

17 comments:

  1. Bitebank Media also offers SEM for dental website which will help them to get visitors to the website and start getting their increase in ROI. Paid ads provide you instant results on search engine. A bid on per click and gain you thousand of rupees on per click. In this program our Google AdWords certified professionals will manage your Google Ads campaign for your dental website.

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  2. It is really cool to see a search engine that will find a good dentists office like this. That really is going to help out a lot of busy parents. Thanks for making my life a lot more simple!

    http://www.pendlehilldentist.com.au

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  3. Nice Information, that's really brilliant service as you are providing. thanks for this post Paid Search for Your Dental Office. Great. Like your service.
    Teeth Whitening Products

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  4. Paid search is expensive and not everyone is able to afford it however with free social media Strategies you can get the same result.

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  5. I haven't heard of this method before. Is it reliable? It seems like it would be useful.
    Bill | http://www.drsonalipatel.com/

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  6. This comment has been removed by the author.

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  7. This is great stuff. I have been trying to get the web rating up on my website. This is sure to help. I will start doing some research now.

    Aaron Carter | http://www.amazingsmile.ca/

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  8. The best dentist is the one who treated his patients well. I am impressed with the services of dentist Torrance who managed well to treat my broken teeth.

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  9. There are a lot of different forms of online advertising. Some companies pay Google and other search engines directly. Another form of online advertising is called SEO (search engine optimization). SEO has grown exponentially the last decade.
    Fred Hutchinson | www.queenswaydentaletobicoke.ca

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  10. I really appreciate you sharing this info! I've been curious to find out what it would take to become a quality dentist, and this helped a ton. As I've looked around, I have found this site, and http://www.townedentalcentre.ca/dental_services.html to be the most insightful so far.

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  11. That is cool that there are things that search for dental offices in your area that you can go to. This is amazing and revolutionary. That way you no longer have to search yourself.
    Jak Manson | http://www.bafamilydentistry.com

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  12. Paying google for advertising and marketing is the best internet marketing tool. I am agree with you that the traffic send by google would be from hundred miles away from your office. Is there any option to get traffic only from your near areas? Means how to get traffic from local area by google paying services? If you know about these kind of adjustment please share here.

    "Optimized 360" have designed the Best dentist websites for their clients that resulted into growing number of patients that you have never experienced before.

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  13. I didn't know there were websites that rated dental offices. It looks like it could come in handy. I don't know how accurate they will be. I may have to see how it works.

    Elisa Jed | http://choice-dental.com.au/dental-services/preventative-treatment-and-the-dental-hygienist/

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  14. It is very important that localizing the search has been mentioned. If you have a dental office in your town, it means that most of your customers will be from your town. Marketing to the whole world might get you clicks and a lot of visitors but the problem will be the actual people who visit your office. Make sure you localize your search as much as you can and this will make your dental office visible to the people who matter; people who can actually visit your dental office.

    Regina Morales @ Sonic Response

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  15. Anaheim Teeth Cleaning is a part of oral hygiene and involves the removal of dental plaque from teeth and inspecting the mouth for potential issues.

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  16. Thank you for sharing such great information. It has help me in finding out more detail about Dentists in bangalore!

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