When people are looking for a new dental office they want to choose the best possible office for their family’s needs. What constitutes ‘best’ is often subjective. We can look at the quality of the dental work, pricing, office facility, staff quality, friendliness of the office, ability to offer financing, location of the office, hours of operation, services offered…. the list of qualities to measure is quite extensive and subjective.
But ask yourself… how do you measure up to your competition in some of these metrics? Is my staff as welcoming as they could be? Are my hours of availability patient friendly? Does my office look clean, modern and what a patient would expect to see in a quality dental office? Does my staff make navigating insurance and financing easy? Are we offering the most up-to-date treatment care? Be honest in your evaluation!
A while back a friend of mine asked me to honestly evaluate his office. I came in as a pretend patient and went through a cleaning procedure. I took mental notes and wrote a ‘to do’ list for my friend afterwards. The list had a lot of action items… many of these items he agreed with and he fixed immediately. Other items he did not think needed adjustment and he made no changes. He said over the next six months he saw a 50% increase in new patient traffic without any additional marketing. The improvements that he made gave his current patients the confidence they needed to refer their friends to his office.
I suggest, at minimum, you take a personal survey of your practice from soup to nuts. Better yet, I suggest you have a dental friend make a list for you of areas they think you could improve. Then put your ego down, evaluate the suggestions, and make improvements to your office. The benefits will be staggering!
Dr. Corey Gold
President - Advanced Continuing Education Systems