Most dental offices are very aware of how many new patients they acquire each month BUT most dental offices do not know how many patients they LOSE each month. When doing consulting for many dental offices I often found that offices with good new patient acquisition numbers often had a NET NEGATIVE patient flow!
Can you imagine paying large number of dollars in marketing to acquire new patients only to be losing patient base size each month? It happens all the time and the offices are blissfully unaware basking in the high number of new patient data – not realizing that they are actually shrinking in size.
The least expensive patient to acquire is the ones you already have. Let me say that another way – the most important part of the growth plan for your practice must be to keep your current patient base satisfied and STAYING with you.
Keeping patients happy is inexpensive and the easiest to accomplish practice growth thing you can do for your office. I know offices that spend over $10,000 a month on new patient marketing and don’t spend $1 or one minute on maintaining their current patients – a bad strategy and bad math.
A focus on current customer satisfaction is the key and most important step in growing and maintaining your practice size. Read other articles on this and other websites about customer satisfaction ideas and start implementing right away.Dr. Corey Gold
President - Advanced Continuing Education Systems