Dental offices often spend tens of thousands of dollars a month in marketing efforts. While I am a big fan of external marketing for new patients, I am even a bigger fan of marketing for new patients INTERNALLY.
Nothing says more about the health of your practice than your office receiving patients from happy current patients!
Happy patients referring new patients should be the life blood of your business building efforts. I would spend lots of time and money in encouraging internal referrals and thanking patients who help build your dental business.
In my office we gave out Starbucks cards to our patients as a thank you for referring new patients. My patients loved them and my staff enjoyed sending them out. Very often my patients would bring me a coffee when they came for their visit and said they used the gift card we gave them.
Be creative. Find ways to thank your referring patients. Send thank you cards, gift cards, movie tickets, just do something!
Dr. Corey Gold
www.aces4ce.com
Dr. Corey Gold
www.aces4ce.com
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