I know a lot of offices that don’t participate in these types of community events because they do not see a direct path to a revenue source. They do not see where the short term ROI on investment is going to come from.
Yes – events cost money. You spend to sponsor the booth, you hand out free items and you might even need to pay your staff for their participation. All this takes time, money and planning. If you are looking for a short term boost in revenue this would not be your promotional vehicle. These community participations are about LONG TERM office building. You are making an investment into the community and building your reputation as a member of the greater community.
My office was always known for doing all the elementary school hygiene instruction courses and giving out goodies – the local principles would know they could count on our office to be a willing participant. We could be counted to participate in every street fair, park event, local race, just about any event that had booths or needed volunteers. We were physically a present member of our community.
Over time, we became known as the ‘dental office’ of our community. People thought of US first because we were a friend to them over the years. So my advice, you can’t participate enough in your community events – do them all. They are fun and over time you will become the dentist of your community – that is amazing long-term ROI.
Dr. Corey Gold
President - Advanced Continuing Education Systems